Our campaign will chiefly aim at creating awareness and popular interest on the topic of mob culture. Using news, facts, humor and action steps, we hope to grow our followership and audience to the extent of linking awareness to action.

With #ProjectCARMA, #EndMobCulture and #EGoFitBeWe, we will kick-start the online conversation that eventually leads mainstream Ghanaian youth to question this mob culture and examine its dire effects on society.

Specifically, our campaign will use 2 tactics to achieve this.

1. Animated Documentary

2. #EndMobCultureLIVE (#EMCLive)

For more information, kindly call +233209129136